Materials on general business
& marketing can be in the H sections of the reference,
circulating, audio and video collections. Specifically, Advertising:
HF 5801-6182; Business Cycles & Economic Fluctuations:
HB 371; Commerce: HF; Competition,
Production & Wealth: HB: 238-251; Consumption,
Demand: HB: 801-843; Demography,
Population: HB: 848-3697; Economic History: HC
& HB 75-130; Entrepreneurship: HB: 615-715;
Finance: HG; Industry & Labor: HD;
Methodology: HB 131-147; Statistics:
HA; US Law: KF.
Reference
Books
| Ref HB 172.5 .E55 2002 |
An Encyclopedia of Macroeconomics |
| Ref HC 15.O94 2003 |
Oxford Encyclopedia of Economic
History |
| Ref HC 59.3 .E26 2004 |
Economic Indicators |
| Ref HC 79 .E5 N49 2005 |
The New Atlas of Planet Management |
| Ref HD 2721.I63 |
International Directory of Company
Histories |
| Ref HD 4839.D58 2004 |
Historical Dictionary of Organized
Labor |
| Ref HD 4973.A67 2007 |
American Salaries and Wages Survey |
| Ref HD 62.7.B865 |
Business Plans Handbook |
| Ref HF 1001.B796 2003 |
Business and Industry |
| Ref HF 1001 .F65 2005 |
Understanding American Business
Jargon |
| Ref HF 1416.M78 2001 |
Dun and Bradstreet’s Guide
to Doing Business around the World |
| Ref HF 5035.U16 |
U.S. Business Communications Directory |
| Ref HF 5047.M54 |
The Midwest Business Communications
Directory |
| Ref HF 5412.G68 2004 |
Dictionary of Marketing Communications |
| Ref HF 5718.3.E87 2003 |
Wall St. Journal Essential guide
to Business Style and Usage |
| Ref HG 4057 .A28616 2006 |
Hoover’s Handbook of Private
Companies |
Circulating Books
| HB3711 .K63 2004 |
Recessions and depressions
: understanding business cycles |
| HB3730 .B38 2005 |
The secrets of economic indicators |
| HD 31.B425 2003 |
Best Practice: Ideas and Insights
from the World’s Foremost Business Thinkers |
| HD2341 .B873 2007 |
Entrepreneurship and small business |
| HD62.5 .M387 2005 |
Business for beginners |
| HF5389 .C36 2004 |
Bridging the culture gap : a practical
guide to international business... |
| HF5389 .M375 2006 |
Global business etiquette : a
guide to international communication and customs |
| HF5414 .E796 2005 |
Ethical marketing |
| HF5415 .M85 2006 |
Marketing gurus : lessons from
the best marketing books of all time |
| HF5415.1 .N86 2004 |
Mass affluence : seven new rules
of marketing to today's consumer |
| HF5415.126 .L37 2005 |
Entrepreneur magazine's ultimate
guide to direct marketing |
| HF5415.1263 .F86 2004 |
Fundamentals of business marketing
research |
| HF5415.1265 .C6363 2007 |
The art of digital branding |
| HF5415.127 .M66 2005 |
Global marketing and advertising
: understanding cultural paradoxes |
| HF5415.335 .D46 2006 |
Satisfaction : how every great
company listens to the voice of the customer |
| HF5415.5 .M1833 2007 |
Citizen marketers : when people
are the message |
| KD665.B86 G55 2005 |
Business law for the entrepreneur |
Videos,
Audiocassettes, and Compact Disks
| HD30.28 .B85 2006 |
Building a Successful Business Plan:
advice from the Experts (compact disk) |
| HF 5387.5.U54 E83 2003 |
Ethics in Corporate America (DVD) |
| HF 5415.K636 2001 |
Principles of Marketing (compact disk) |
| HF 5415.M37 2002 |
Marketing (DVD) |
| HF 5549.5.A34A445 2002 |
Affirmative Action: the History of an
Idea (DVD) |
Article Databases
From the library’s homepage, click on “Article
Databases,” then search for databases below either by title
or under the subject: Economic Sciences.
| Business & Company
Resource |
OmniFile Mega |
| Business Source Complete |
Regional Business News |
E-Books - Electronic
books available online via the databases
Use the
library catalog to search for books and limit your search to “Collection:
Electronic Books,” or choose netlibrary
or Safari
databases from the Article
Databases page, and search with the appropriate keywords. You will
need an active library card to view electronic books off campus.
Journals & Periodicals
In print copies are for In- Library use only and are arranged on the shelves
in alphabetical order by title.
| American Business
Review |
Fortune |
Mexico Business |
| American Demographics |
Hispanic Business |
Money |
| Black Enterprise |
Houston Business Daily |
Newsweek |
| Business Week |
Inc. |
Time |
| Economist |
Investor’s Business Daily |
U.S. News& World Report |
| Far Eastern Economic Review |
Journal of Business Communication |
US / Mexico Business |
| Forbes |
Journal of Management |
Wall Street Journal |
Great
Websites - Librarian
Evaluated and Recommended websites
From the library’s homepage http://mclibrary.lonestar.edu/,
click on “Great
Web Sites,” scroll to “Great Web Sites by
Subject,” locate “Science &
Technology,” then click on the drop down arrow, select
“Computer Science,” and click on
“Go.”
Internet websites *may
require registration
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